Personal Branding

5 things I do every week to prime my brain for content creation

May 22, 2023

min read

By Sam Winsbury

5 things I do every week to prime my brain for content creation.

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I’ve produced content every week for the past 29 months.

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It’s helped me land clients, meet amazing people, build a business and future-proof my career.

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As long as I continue to produce and share content I will never have any doubt about my career prospects.

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Safe to say producing content is immensely valuable.

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But how do you do it consistently week on week, month on month?

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Well, there are a few things I come back to every time I create content to make the process easy and effective.

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Here are 5 things I do every week to prime my brain for content creation.

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(if you’re a founder who struggles to create content, this will help)

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1. Create a focused environment.

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You can produce high-quality output in an environment that isn't conducive to focus.

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For me, that's 6am on Saturdays.

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No distractions. Hoodie on, headphones in.

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Find your optimal environment.

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2. Reflect on my week

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What interesting convos have I had?

What observations did I make?

What are clients asking me?

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These are all content goldmines.

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3. Check over my last month of content

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I can see what’s performing well, what’s resonating and what people are responding to.

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Another great source of what people want more of.

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Use the data!

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4. Consume my favourite creators

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The best source of inspiration.

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This usually fills me with ideas.

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5. Check over my templates

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I have a list of high performing, tried and tested templates that get me a kickstart.

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Why start with a blank canvas when you could fast-track your writing?

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And having done these 5 things, without fail I switch the problem from 'What do I write about? I have no ideas.' to 'I have so many ideas. Which should I write about?'

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Massive difference.

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What Others Say

"I had such an incredible experience with Sam working on my personal brand on LinkedIn that I asked him to be on my podcast and build a course together. There are a lot of people TALKING about personal branding, but very few people DOING it."

Dennis Yu

CTO, Blitzmetrics

“Sam is a breath of fresh air in his industry - after being in the branding and marketing space for over 10 years, I’ve seen a lot of material on the personal brand subject, but Sam has something genuinely unique to offer.”

Caroline Canty

Founder, Craft Coaching

“Sam is one of the best I know when it comes to personal branding and I have a lot to thank him for.”

Gary Searl

Founder, Customerse

“Sam is truly an expert when it comes to growing agencies, and personal brands.”

Matthew Attalah

Director, Step Labs

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I frequently write about the lessons I learn as an entrepreneur here.

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